Ecommerce

Few people realize that ecommerce has failed to become as ubiquitous as we expected it to be. Granted, a large number of people use the internet to shop for a wide variety of items every day. Yet, ecommerce has not exploded into a large phenomenon in the same way as social networking has, for example.

The reason is that setting up an ecommerce system can still be surprisingly complex and it is still both time and cost intensive. Having overseen dozens of ecommerce implementations on a myriad of platforms, I can help you avoid many common and not-so-common mistakes.

Depending on your target market and type of products, several technology and ecommerce engine choices exist - each with its own set of trade-offs. I can help you make choices that make the right kind of trade-offs that suit your business. Your Web Marketing Strategy will directly influence your sales figures. The ability to implement certain sub-sets of a web marketing strategy - such as creating related content that interests your target users and generates traffic - is also dependent on the technology and Content Management choices you make for your core ecommerce system.

Ecommerce implementations that generate good ROI are therefore an intricate mix of inter-connected functionality. If you are currently running an ecommerce shop, I can help you optimize your offerings and generate more conversions. On the other hand, if you are interested in building an ecommerce shop - I can help you make the right start. Send me an email to nas@nasraja.com and we will together explore just how deep the rabbit hole goes!